CONSUMER
Two years after a reboot, the iconic brand is seeking inspiration in one of the world’s toughest markets.

Why Adidas is cool again

Four years on from a traumatic corporate fraud, Dave Thomas has big plans for the iconic sportswear brand in India

Flipkart vs. Amazon

Forget the furious debates on discounts, GMV, and valuation. It was always about code.

Nuts and bolts

Urban Ladder has the ingredients for a great brand story. It now has to make the business work.

Giving wings to Good Earth

The Delhi-based design brand is readying for reinvention, but it has to get a move on.

Rebuilding Nestlé: No instant fix

Maggi was Nestlé India’s biggest crisis, but the company is not out of the woods now that the instant noodles are back. New chairman and managing director Suresh Narayanan’s task is to put the sheen back on brand Nestlé.

Meena Ganesh: The Caring Economy

Meena Ganesh has built home health-care startup Portea on the premise of complete accountability. The hitch: It has never been done before. (Ask Uber.)

The death of couponing

The writing is on the wall: discount deals alone do not a good business make.

Moving up the fashion chain

Swedish clothing brand H&M is a newcomer to India, where its competitor Zara is well entrenched.