UNDER
Kavita Bhupathi Chadda,
Group CEO, Globosportage: 36
Meet the quiet ace of Globosport, a sports and entertainment marketing outfit set up by Mahesh Bhupathi 11 years ago. She started with managing Sania Mirza’s commercial assignments, and has since upped her game. From being just a celebrity management agency, Globosport does many things today, including laying the court surfaces for the Australian Open, creating original content for TV and DVDs, and producing movies. Rather than working on an uncertain commission-based model, Chadda figured out that pairing brands with talent (rather than the other way round) would result in regular fees. As part of its tie-up with U.S-based Platinum Rye Entertainment, Globosport helped local mobile phone brand Micromax get Hollywood star Hugh Jackman as ambassador, the first deal of its kind in India.
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