R. Bansal and K. Bahl, 

Amazon, Flipkart, and Snapdeal are bleeding money in a game of last shop standing. But with its push into local languages and efforts to increase brand awareness in smaller towns, Snapdeal seems to be reading demand differently from its rivals, which remain focussed on bigger centres. Last year, Bansal and Bahl raised more than $865 million and topped it off by becoming the first e-commerce company in which Ratan Tata invested. They also emerged as soughtafter investors, funding companies including Ola and Housing.