Rahul Sharma, 

Sharma has built India's largest home-grown handset company, but pretenders from China are increasingly mastering its value-for-money USP. His counterpunch: a new smartphone company Yu, a wholly owned subsidiary of Micromax that doesn’t use the parent’s branding. Yu reflects Sharma’s view that software and user experience will carry the day as the importance of hardware plateaus. Its first product Yureka, which runs on the CyanogenMod operating system exclusive to it in India, has made the tech press take note.