Sattvik Mishra, 

Purists may scoff at its content, but Mishra, who tracks ScoopWhoop’s following even from the loo, has no time for them. “We started Scoop - Whoop two years ago as an experiment,” he says about the site that has been called India’s BuzzFeed. This January, ScoopWhoop clocked 13 million unique visitors, 30 million page views, and 3.2 million social shares. Those numbers have attracted Hindustan Unilever, Pepsi, and Godrej, who pay the site for creating native advertising. “We’re earning about Rs 50 lakh a month even though we aren’t focussing on revenue generation,” says Mishra. Bharti SoftBank, a joint venture between Bharti Enterprises and Japan’s Soft - Bank, invested $1.6 mil - lion and bought a third of the company late last year. That investment has spurred plans to morph into a social news and entertainment web - site. Mishra is hiring journalists who will look at making content “more newsy”, though the focus will remain on shareable content.