Ethical Consumerism: Why You Should Invest in Natural Diamonds

Natural diamonds epitomise the timeless grace, with a brilliance that never fades or loses its lustre.

For the beauty of the Earth seek it in the natural diamond. For the beauty of the night skies seek it in the starry glitter and glory of a natural diamond. Owning an ethically mined natural diamond is a timeless connection between man and nature, representing one of our most alluring sustainable lifestyle choices.

As responsible advocates of ethical, and natural alternatives, selecting this precious gift from Earth for a special occasion is doubly meaningful—because the brilliance of this beautiful gemstone also makes you feel as unique and precious. Remarked for their enduring sparkle, permanence and rare physical qualities, natural diamonds are truly a ‘girl’s best friend’ when she really wants to feel extraordinary!

For an ethical luxury connoisseur, the experience of purchasing a natural diamond is further enriched by knowing that each purchase benefits millions of people worldwide, while also helping to protect endangered species and conserve their habitats.

Distinctive for their innumerable tangible and intangible qualities, real diamonds are the ideal choice for believers of conscious luxury.

A Cut Above The Rest

Born in the deep bowels of the Earth, where temperatures reach 1,000 degrees Celsius and pressures rise as high as 50 kilobars, each natural diamond has journeyed over millennia to transform from pure carbon to a priceless, glittering miracle of nature. Most precious of gemstones, natural born diamonds are carriers of the legacy and history of earth itself.

Why Natural Diamonds Trump Lab-Grown Alternatives

Imbued with a rich emotional legacy, natural diamonds are an instinctive choice for making you feel unique, special, and valued.

The advent of laboratory-grown diamonds in recent years has introduced new complexities to the diamond purchasing experience.

Conscious Luxury consumers are highly sensitive about their purchasing choices and are even more considerate about the origins and quality of what they buy. The entry of this new category of diamonds has muddied the waters a bit with the burgeoning misconceptions, myths and unsubstantiated claims floating around.

Here's a quick guide to protect consumers and ensure they understand the product they are buying, which is accompanied by the correct claims about its origin.

- Laboratory-grown diamonds may not always be as sustainable as they claim. The manufacturing process, lasting several weeks, is energy- intensive, requiring temperatures similar to 20% of that of the Sun’s surface. Over 60% of laboratory- grown diamonds are mass-produced in China and India where 63% and 74% of grid electricity is generated from coal.

- The natural diamond industry actively protects the biodiversity covering an area four times larger than the land it uses. Its trajectory to reduce its carbon footprint and protect biodiversity is allied to decarbonising in line with global climate targets.

- Due to their rarity, natural diamonds hold greater value. Global natural diamond recovery peaked in 2005 and has since declined by over 30% in the last 16 years, increasing their scarcity.

- In 2016 a 1.5 carat laboratory-grown diamond cost $10,600 and in early 2023, it decreased to $2,445. Though natural diamond prices have also fluctuated, over the last 25 years they have appreciated by an approximate average of 3% each year.

- Sellers of lab-grown diamonds are legally required to disclose that they are man-made and use approved terminology when communicating with customers.

- To ensure it is conflict-free all rough diamond trade is strictly regulated under the Kimberley Process mandated by the United Nations and the World Trade Organisation.

Ethical Mining for Posterity

Sustainability lies at the very heart of all activities undertaken by the modern diamond mining industry. Every step of the diamond’s journey is in sync with the highest possible ethical standards.

Most modern technologies are used for excavation of the gem with no damage in its wake to the surroundings. The pivot towards keeping the fragile environment safe and intact for posterity is supported by recycling 83% of the water and maximising reclamation of waste on site.

Rare and precious sustainable luxury heirlooms
The ultimate embodiment of luxury, wealth, prestige and regal splendour, natural diamonds hold a special bond with those who are committed to conscious luxury and slow fashion.

The rarity of natural diamonds will always drive their value and their exclusivity enhance the desire to own one.

Treasured for their permanence and lustrous brilliance, natural diamonds create an undeniable link across generations, serving as a timeless heirloom and a wise investment, with their value and beauty remaining intact over time.

(Articles under 'Fortune India Exchange' are either advertorials or advertisements. Fortune India's editorial team or journalists are not involved in writing or producing these pieces.)