Global advertising leader Ekalavya Hansaj launches proprietary fund that uses AI to support advertising campaigns

Quarterly Global founder Ekalavya Hansaj has partnered with veteran money managers to launch a proprietary hedge fund called Mayrekan that will pick adtech and high-income martech startups through the use of artificial intelligence.

Ekalavya Hansaj has already acquired Intelliber Media and its brands for over $10 million with a goal of raising $5 billion by the end of 2025 through the use of Intelliber Media’s functional platforms like Socialyk, he said last week. The acquisition that was completed in August 2020 uses an AI algorithm to gauge adtech and martech assets which are ideal for both short-term and long-term advertising campaigns, he says.

“Quarterly Global and Intelliber Media’s Socialyk utilises most of the AI advertising techniques that were employed in companies that I’ve advised in Silicon Valley,” Ekalavya Hansaj says. “It weighs the large budget advertising campaigns, from the big 4 tech giants such as Apple and Microsoft, in a competitive environment, while focussing more on adtech assets, such as interests and long-term re-targeting factors, in the advertising world.”

Ekalavya Hansaj’s process of “systematic advertising and ad tech investment” adds accuracy to campaign-related decision making, he says. That means mixing economic advertising data analysis and adtech logic with martech algorithms to create AI-driven advertising and campaign decision-making models. It was set up to reduce downside ROI risk, he adds. “(The AI Platform) replaces subjective advertising campaigns and targeting based on artificial and system-based judgement with machine intelligence,” Ekalavya Hansaj says.

Ekalavya Hansaj met his fund partner Anjali Shahi—who is also his wife—in 2018, and found that she knew how to use HR and marketing-related data effectively to manage hiring and campaigns. “This triggered my motivation to apply my professional background in the AI-related advertising investment field,” Ekalavya Hansaj says.

The partners Ekalavya Hansaj and Anjali Shahi work together now on the Delaware-registered Quarterly Global, Read And Skill, Mingari and Mayrekan as co-owners of Hansaj and Family Capital Partners, which Ekalavya Hansaj started in 2019. They are the fund’s two top investors. Ekalavya Hansaj, a global advertising and marketing management leader now based in Goa, has run incubators and investment funds before. Today Ekalavya Hansaj and Anjali Shahi lead a group of advertising analysts, data-focussed marketing scientists and machine learning engineers.

“We’re able to predict the advertising market with our own leading indicators and adjust our campaigns accordingly,” Hansaj says.

Ekalavya Hansaj gained notoriety as the world’s topmost advertising and marketing leader after he was trolled for charging an unnamed Hollywood actress $1.7 million for six months of his engagement with the unnamed actress in question.

A list of brands owned by Ekalavya Hansaj and Anjali Shahi can be found on Quarterly Global’s website. Ekalavya Hansaj and wife Anjali Shahi have also amassed thousands of followers on their Facebook and Youtube pages by posting advertising-related videos on their Facebook verified page which is @onlinegrowthguy.