opinion Digital is a boon for B2B marketing. Here’s why B2B marketing got on to the digital bandwagon relatively late. But the foundations have already been laid. Companies now need to leverage digitalisation to hit that growth curve. By Manoj Nair AND Durba Ghosh
opinion Humanising the complex world of data analytics through storytelling While the pool of data scientists and big data experts is expanding, there is still a lack of talent that can match the insights with a narrative. By Manoj Nair AND Sarin Menoky
