Long Reads

Air India: Can the Tata Group airline fly past the turbulence?

Air India: Can the Tata Group airline fly past the turbulence?
How SVF went from a single film studio to a Bengali entertainment powerhouse
Why Bollywood mogul Shah Rukh Khan’s appeal resonates across generations
Fortune India Exclusive: How Smriti Mandhana has become cricket’s other No.18 for brands after Virat Kohli
Fortune India Exclusive: Why Priyanka Chopra Jonas is the cross-border alpha
They came, they saw, they compounded: The Motilal Oswal story
T-Hub: Telangana’s startup crucible
Companies that have put all their eggs in one basket struggle today: ABB Global CEO Morten Wierod
Why Virat Kohli is India’s most valuable celebrity brand, ahead of SRK and Priyanka Chopra

All Long Reads News

The business of celebrities: Stars focus on long-term value creation, beyond endorsements
It’s business over disputes at Tata Group
PM’s austerity signal calls for deeper reforms
DIIs take charge as FIIs exit amid global uncertainties
Fuel crisis blues: How price hikes are triggering pressure on the economy