Abanti Sankaranarayanan, 

Double-digit growth and strong brands such as Johnnie Walker Black Label, Johnnie Walker Red Label, Vat 69, and Black & White have helped Diageo dominate the domestic market for Scotch whisky. Despite flat advertising and promotional spends, sales of its premium brands went up by 41%. With the whisky market sorted, Sankaranarayanan is looking to shore up flagging sales of vodka by launching new variants such as Smirnoff Dark Roasted Espresso and Smirnoff Mango.