Kirthiga Reddy, 

Reddy, Facebook’s first employee here, has been inundated with calls and e-mails asking how the world’s No. 1 social networking site will leverage India for revenue. India has about 25 million Facebook users and is one of the fastest-growing countries for the company. That’s up 300% from 8 million in 2010 when she took charge of India operations. Pepsi did a Facebook campaign for the 2011 ICC Cricket World Cup, which reached 7 million users. “That tells you about the potential volume,” says the computer engineer from Syracuse University. “We, here in Hyderabad, have two charters— how to support our global advertisers, developers and users, and how to grow India as a user country, which has the perfect demographics for it.” The ex- Motorola and Silicon Graphics employee has some big plans up her sleeve.