Mira Kulkarni, 

Kulkarni is running into the classic crossroads for most luxury players: After establishing a presence in the metros and building a loyal customer base, what next? Even though per capita income has been rising in tier II towns, demand for super premium cosmetics is still bleak. Competition is growing in the form of players such as Kama Ayurveda, which is closing in fast on Kulkarni’s company, opening stores swiftly, and churning out products in slick packaging. That’s forced Kulkarni to look at suburban locations, such as Thane in Mumbai and Cybercity in Hyderabad.