Revathi Roy, 

“Don't you dare underestimate the power of your own instinct,” reads Roy’s WhatsApp status. She clearly didn’t make that mistake as she overcame chal - lenging personal difficulties to set up her own hyperlocal logistics venture. Hey Deedee features an all-women fleet that rides on two-wheelers to deliver par - cels—ranging from gifts to groceries—to customers. Earlier, Roy had also pio - neered the first all-women taxi service in Asia. Hey Deedee also acts as a logistics partner for larger companies like Amazon and Pizza Hut. Roy clearly felt the need to empower women when she was left to fend for herself suddenly, following her husband’s illness and subsequent death in 2006. Channelling her passion for driv - ing, she turned to ferrying passengers in a borrowed tourist car and thus created her business from scratch. As a serial entrepreneur, all her startups over the years have been driven by the central ethos of women’s empowerment. Roy was re - cently selected as a mentor under the government’s Atal Innovation Mission and her company received venture funding of $500,000 from San Francisco-based fund Metaform in March 2018. A book on her life was released recently.