Ritu Kumar, 

Ritu Kumar, the grande dame of Indian fashion, completed 50 years in the industry this year. Known for reviving traditional textile techniques, her firm is strengthening its online and offline presence. It has expanded its inventory on marketplace partners like Myntra and Jabong. Ritu Kumar Design’s online business grew more than 300% in 2017-18. The firm expects its overseas business to rise from 30% to 50% of total revenue in a few years. It’s not just tradition: The fashion house is using advanced analytical solutions for insights into optimal season allocations and delivery strategy