Sangeeta Pendurkar, 

Although Kellogg India still controls a lion’s share of the Indian breakfast cereal market, other players have started sharing shelf space, making Pendurkar’s job challenging. Along with getting Indians habituated to breakfast cereals, she now has to ensure that the market Kellogg so painstakingly built over the last two decades doesn’t slip away. While domestic players are munching away at Kellogg’s market share through lower pricing, other global giants are lending their muscle behind distribution.