IT HAS BEEN a tough period for the Indian print media, with the youth preferring to access digital news on the go. HT Media, the publisher of Hindustan Times, Hindustan and Mint, is also betting on digital news delivery. While the share of print in overall revenue fell marginally to 81.8% in FY24, from 83.8% in the previous fiscal, digital’s share rose to 9.1% from 7.75% during the period.
“Our use of technology has made us innovate in the space of driving more relevance for readers and advertisers by launching the HT One Audience solution,” says Shobhana Bhartia, chairperson and editorial director, HT Media. Constructed from anonymised profiles of 140 million digital users and over 180 million video viewers, the platform is powered by HT Media’s Customer Data Platform (CDP), which processes over 100 million events daily across its 20-plus digital properties. By utilising CDP, HT One Audience drives targeted campaigns by segmenting users.
In FY24, HT Media reported consolidated revenues of ₹1,886 crore, marginally higher than ₹1,862 crore in FY23. Losses came down to ₹91 crore, from ₹252 crore. — Anup Jayaram