Sujata Keshavan, 

Design could mean the difference between success and failure, says Kes - havan. Then she adds, “It exists to make life better for people.” India is just waking up to the vast potential of design, says Keshavan, who studied under Paul Rand, the man who designed the lo - gos for companies such as IBM, UPS, and Westinghouse. In the past year, Keshavan worked on designing an identity for the new Nalanda University in Bihar, and a concept for the new terminal at the Mumbai CSIA Airport, which is expected to go live next year. But she hasn’t bagged any new business clients of note, save re-designing Mother Dairy’s milk packets.