Coca-Cola India's defences against rise of regional brands
The pandemic has seen consumers opting for trusted legacy brands, says Sanket Ray of The Coca-Cola Company, adding that the company’s core strength is its brands.
The pandemic has seen consumers opting for trusted legacy brands, says Sanket Ray of The Coca-Cola Company, adding that the company’s core strength is its brands.
According to a report released by e-commerce platform Shopify, Covid-19 has ended up creating a new normal, and this new normal is not only about the way we live, but also about the way we shop.