Reliance's Campa works up fizz in emerging cola war
Disruptive pricing by Reliance Consumer Products has grabbed consumer attention and a foothold in a market long dominated by MNCs.
campa cola
September 2024
March 2023
September 2022
Why reviving a 'dusty' brand like Campa Cola isn't such a bad idea
Over 65% of the population is below the age of 35 and doesn't relate to Campa Cola at all.
Return Of The FMCG Giants
How legacy FMCG companies staged a comeback in their battle with new-age brands by investing in data-led strategies, acquisitions and premium product portfolio.
Campa Cola set to return! Reliance acquires soft drink brand from Pure Group
Reliance Retail has acquired Campa for around ₹22 crore and plans to launch the iconic soft drink brand in India by October, near Diwali.
