IIM-A, The Harbinger Of Change
From offering hybrid MBA and launching industry relevant online courses to internationalising its curriculum, IIM-A is looking at business education through a new lens.
digital marketing
November 2024
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Unravelling the world of digital marketing
The digital marketing revolution has also been brought about by social media accounting to three billion users.
Infibeam Avenues to list digital marketing arm; plans to foray into AI space
Odigma Consultancy Solutions, which is into web development and online marketing, will be listed on domestic stock exchanges
Ad Industry Taps Tech Talent
As digital ad spends rise, marketing & communication players such as Publicis, Group M and DDB Mudra are aggressively hiring people with tech and data analytics skills.
Vikas Singal: The Man And The Mind Taking Over The Digital Marketing Space As An Influencer
Vikas Singal’s SamBlogs was recently recognized by a reputed market research firm in India as the Best Emerging SME.
Marketer’s Digital Dilemma
The million-dollar question before marketers is whether they are allocating the right investment on various platforms in the absence of a uniform measurement tool.
Are you able to measure the incremental impact of your digital ad campaign?
Companies which measure incrementality have witnessed a 50%-60% uplift in sales, 8-10-fold increase in return-on-ad spend, six-fold higher conversion rates and a 35%-40% higher ad performance
Forget Bitcoin! This multibagger stock delivered nearly 4,000% returns in one year
This digital market company has outperformed equities as well as Bitcoin by delivering skyrocketing returns of nearly 4,000% in one year.
Avi Arya’s 3 D System helps Coaches, Trainers & Teachers Grow
An incredible pivot story of a 10-year-old bootstrapped start-up helping coaches, trainers and teachers grow their reach and multiply their results.
Thomas Herd to modernise the face of digital marketing in Europe
U.S. digital marketing juggernaut T1 Advertising, led by Hurd, has opened an office in London.
