![IPL joins league of Olympics, FIFA as biz value surges 6.5% to ₹1.3 lakh cr in 2024](https://images.assettype.com/fortuneindia%2F2024-06%2Ff6db927d-9811-49d1-b101-7dabf7f83d4d%2FGettyImages_2154265211.jpg?w=300&q=95)
IPL joins league of Olympics, FIFA as biz value surges 6.5% to ₹1.3 lakh cr in 2024
This year, advertisers ranging from fantasy apps to FMCG, fintech, banks, and electronics, all jumped on the IPL bandwagon by releasing new and innovative TV commercials