JioCinema sees IPL 2024 audience reach surge 38% to 62 cr
JioCinema says it amassed 2,600 crore video views, a 53% surge from the previous year and 35,000 crore minutes of watch-time during 2024 IPL season
JioCinema says it amassed 2,600 crore video views, a 53% surge from the previous year and 35,000 crore minutes of watch-time during 2024 IPL season
COAI's pitch for equitable sharing of infra costs shows telecom and OTT business is a painful affair in India.
Viacom18 is also looking at overhauling the look and feel of its app, along with delivering bespoke content for Indian audiences.