Every year, it is celebrated on a specific theme. For the year 2024, the theme is unique: there will be no theme. It's a clarion call, of “Let’s AOG” turning the Art of Giving from an action to a way of life, open to interpretation and application by everyone. In previous years, there were themes focusing on teachers, helpers, mothers, children and the marginalised, centring around a specific group or cause. The theme defined who to give and what to give. However, this year it breaks free from that tradition. By having no set theme, the Art of Giving becomes more inclusive and universal, encouraging people to embrace this philosophy in whatever way they see fit.

2024 will see a shift from the 'Art of Giving' being a verb, an action, to becoming a noun, a part of everyday life. The focus is on giving itself, whether it involves money, time, a listening ear, a kind word, or any other form of support. It transcends materialism, emphasising the emotional connection and joy that both the giver and receiver experience.

The Art of Giving in 2024 is about fostering a spirit of unity, indicating that while one person can start a movement, it is through collective effort that it grows and becomes impactful. It signifies the journey from an individual act to a communal wave of generosity and kindness. In essence, Prof. Samanta's Art of Giving for 2024, with its theme of "Let's AOG," invites everyone to join in a movement that celebrates unity, generosity, and the transformative power of giving. It's a universal call to action, encouraging people to incorporate the art of giving into their lives, making it an integral part of who they are and how they interact with the world around them.

(Articles under 'Fortune India Exchange' are either advertorials or advertisements. Fortune India's editorial team or journalists are not involved in writing or producing these pieces.)

Kalinga Institute of Social Sciences (KISS)

Launching of Art of Giving Theme 2024: Let's AOG - 5-95