Local twist to global brands: Mars Inc. reinvents India strategy
The $40 billion American food and pet care conglomerate embarks on a journey of premiumisation in its Indian pet care arm.
The $40 billion American food and pet care conglomerate embarks on a journey of premiumisation in its Indian pet care arm.
The chocolate-maker has partnered with the Governments of Kerala and Andhra to encourage women farmers and also tribal groups to do cocoa cultivation.