Gopal Snacks, Bikaji Foods, Prataap Snacks shares surge up to 8% as govt lowers GST rates on namkeen At the 54th GST Council meeting on Monday, FM announced reduction in the GST rate on selected namkeen snacks or savoury items to 12% from 18% earlier. By Chitranjan Kumar
Double-edged sword in ₹5 price point; how Prataap Snacks learnt the hard way The company is trying to reduce its dependence on the ₹5 price-point from 85% to 60% in the next three years. It also saved 5%-6% by rationalising its distribution network and process optimisation. By Ajita Shashidhar
Prataap Snacks: A bigger bite Indore-based Prataap Snacks has grown to become India’s sixth-largest packaged snack maker thanks to its smart pricing that appeals to customers. By Arnika Thakur