Ideas
Preempting the postcard’s death?
India Post may have registered a fall in postcard sales, but don’t write them off just yet. Kolkata-based Paperweight, which makes paper collectibles, has been selling four to five postcard sets (each containing six to 10 cards) every two days. It expects sales will go up to 200 sets a month in the next three months. Chumbak, the Bangalore-based souvenir maker, too, sells around six sets of postcards online everyday and around 500 a month to retailers. Shubhra Chadda, one of Chumbak’s founders, says, “We wanted to revive the culture of sending postcards as well as make the product stand out. The idea was to package India in a modern and contemporary way.” The old-wine-in-a-new-bottle approach is definitely costlier than the traditional, yellow, stamped ones from India Post. But with uses extending beyond communication—for gifting or framing them—expect more mail chauvinism.
Also Read
-
Twitter officially transitions to X.com : Elon Musk
-
Fresh US duties on Chinese solar import to trigger India's ascent as global supplier
-
99% mobiles sold in India are 'Made in India': FM on govt's PLI push
-
UN upgrades India’s 2024 GDP growth forecast to 6.9%
-
M&M shares hit 52-week high on strong Q4; here's what analysts say