Unravelling the world of digital marketing
The digital marketing revolution has also been brought about by social media accounting to three billion users.
marketing
November 2023
September 2023
December 2021
December 2020
August 2020
March 2020
December 2018
August 2018
Companies that wait on AI will be left behind: Bain
Engineering and sales and marketing are among the functions most likely to benefit from AI over the next 18 months, shows survey
Are you able to measure the incremental impact of your digital ad campaign?
Companies which measure incrementality have witnessed a 50%-60% uplift in sales, 8-10-fold increase in return-on-ad spend, six-fold higher conversion rates and a 35%-40% higher ad performance
Digital is a boon for B2B marketing. Here’s why
B2B marketing got on to the digital bandwagon relatively late. But the foundations have already been laid. Companies now need to leverage digitalisation to hit that growth curve.
How social media killed traditional research
For marketers, social research would become the only credible source of information upon which business decisions shall be forged in the post-Covid-19 decade.
The brand manager’s refresher guide for the next decade
Today, consumers are pushing brands to not only deliver on promise, but also create meaningful experiences and change the way they live.
The evolution of Indian women as consumers
It’s high time that marketers and advertisers ditch misrepresenting women
Auto firms out to woo millennials
For the modern consumer, a car is an extension of their house, workplace and personality. Carmakers are therefore looking at connected ecosystems for millennials who are constantly on the move.
New player works on mind game
Sports goods maker li-Ning wants to tap India’s fast-growing market. Its opponent: The snigger that Chinese goods often evoke.
The pout economy
It may be just you in the frame, but everyone wants in. Or, why selfies are the marketer’s new best friend.
