Lifology - The Most Trusted Guidance App 2021

Lifology is the Guinness World Record Winning Guidance App for parents. It has been chosen by parents as one of the most influential and trusted applications in 2021.

Lifology provides personalized guidance for parents to make children future-ready. Lifology mostly address areas such as Education, Skill Development, Emotional Well-Being, and Career Planning. Having its presence across the UK, Middle East, and India, Lifology is on its journey to change the fortune of children across the globe.

Here is an excerpt from the conversation with Praveen Parameswar (CEO and Co-founder, educated from the London School of Economics; Cardiff University), Rahul Nair (Co-founder, Representing India in APCDA), Lana Egterafi (Director – the Middle East and Africa, an alumna of Harvard University) and Dr. Marilyn Maze (Chief Assessment Officer, Former Executive Director APCDA) from the founding team of Lifology.

Q: What is the core mission of Lifology?

Rahul: We understand that the future is going to be very uncertain and challenging. Children, who are at schools now, would find it extremely difficult to cope-up with the new world if they are not groomed well. Having the children not led properly would even be having larger ramifications on the stability of families, growth of countries, and prosperity of the world. This demands deeper attention. We are on the mission to make children future-ready and thus make this world a better place to live.

Q: Why are you focusing on parents?

Lana: This is a very pertinent question. The data says parents are one of the most powerful influencers in the life of children. The decisions related to the future of children are mostly been taken by parents. We have two ways forward. Either to campaign against the influence of parents and support children directly or to guide parents to influence children, right. We believe the ideal and practical way is the latter.

Q: How are you guiding parents to support children?

Rahul: We make use of the synergetic power of humans and most modern technology to support parents. Our platform powered by machine learning and AI customizes the experience for each parent in a unique manner. There are global experts from NASA, United Nations, Indian Civil Service, Transnational Corporations, Psychologists, Education Experts, Policy Makers, Career Coaches who share their wisdom with parents through our platform. There are assessments, video lessons, exclusive social media for parents, and the possibility to access numerous educational institutions as well as scholarships through Lifology. Precisely, the global intelligentsia is joining together on Lifology to support parents.

Q: How do you personalize services?

Dr Marilyn: Every child is unique. It is extremely important to recognize their unique needs and strengths. We tailor our interaction with them to address their needs and help them appreciate their strengths. We measure multiple facets of each child and support parents with personalized suggestions for helping children. Lifometric Assessments are the primary tool to make this happen. Lifometric Assessments map around 110 aspects of a child by analyzing more than 300 data points. The parent and child begin to appreciate the personality, career orientation, skills, grit, interest, emotional aspects, weakness and other micro attributes of the child. This helps them make informed decisions. The Lifometric Assessments are based on the theories of eminent experts such as Dr Karl Gustav Jung, Dr Howard Gardner, and Dr. William Moulton Marston. This is also supported by exclusive machine learning algorithms used to learn the pattern and nature of each parent, drill down to the data, and personalizes the experience.

Q: What is your business model?

Lana: We work on a subscription model. Parents can get free access to some of our resources and pay a subscription fee to navigate further.

Schools can also make use of the Lifology services on a SaaS model. In addition to this, we in collaboration with a team of ethical investors and corporate partners, are creating an exclusive network of premium schools, Lifology Global Education Network (L-GEN), to whom

we extend our services free of cost. The mission is to make an impact on education system and develop children.

Q: How is your growth?

Rahul: Over the last three years more than 110,000 parents from 52 countries have gone through our platform. 1200 + coaches from 32 countries were exposed to Lifology. We collaborate with top-notch school chains such as GEMS Education (UAE), NGOs like Adani

Foundation and governments in the states of Uttar Pradesh and Karnataka. In the last year, we have hosted about 100 plus legendary mentors to interact with our parent community. The list is rich with names such as Dr. Kiran Bedi, Dr. Jennifer Wiseman (NASA), Chetan Bhagat, and Henrik von Scheel (Initiator of Industry 4.0), and more.

Q: Who are your strongest competitors?

Praveen: 80% of parents receive guidance from generic sources on the internet - Google and YouTube, in which the solutions are not verified, cross-checked for authenticity, or

personalized. We want to change this scenario and ensure the parents get the most authenticated guidance.

Q: Where is Lifology heading towards?

Praveen: We wish to see every parent across the globe can access the most appropriate solutions on their mobile for every guidance they require in bringing up children

with ultimate future-readiness. They should be able to do right and be a responsible parent.

This will change the world forever.