Aston Martin to launch electric vehicles in India by 2025

Known for James Bond movies, British luxury sports car manufacturer Aston Martin has a cult following globally. With its swanky design and top-notch speed, the brand offers products in the ultra-luxury segment. Just like its peers, Aston Martin has extensive plans for the Indian market, according to a senior executive of the company. Gautam Dutta, Brand Manager—Sales, Aston Martin India, in an interaction with Fortune India, says that the company is planning to launch electric vehicle offerings in India by 2025.

"By 2025, we are planning to bring electric cars to India," says Dutta. The development comes as the company aims to expand its product portfolio in the country. Aston Martin, with a legacy of 110 years, already has ultra luxury SUVs—DBX and DBX707 in the domestic market. Earlier this month, the company launched Aston Martin DB12, which is touted to be the world's first Super Tourer in India. According to Dutta, with DB12, the company is now targeting ultra HNIs (high-net-worth individuals) in the Indian market.

"With the growing market, the kind of ultra-luxury HNIs (high net worth individuals) in the country, now we are trying to target them. We already have DBX and DBX 7 in the country. With the launch of DB12, we're now trying to create a second approach, tracking those kinds of people. Then we will also plan to bring in other vehicles. We'll be modifying the vantage. We are planning mid-engine hybrids. We are also planning electric cars," says Dutta. The company has launched Aston Martin DB12 at a starting price of ₹4.59 crore.

"As compared to DB11, the company has revamped the whole engine mapping in DB12 This is the first in-house infotainment system that Aston Martin has taken care of. So in all, it's a complete new package," says Dutta.

Aston Martin currently has only one dealership in India. The company, however, is under evaluation to expand its dealership network across the country, according to Dutta. The maker of the Vantage and Vantage F1 currently imports all its product offerings from the UK.

Notably with an increase in ultra HNIs, the company expects positive growth in the ultra-luxury segment in the next two to three years. "The ultra HNIs in the country are on a rise. And we are expecting them to double in the next 2-3 years. So as they double, we definitely see a bright future for the ultra-luxury automobile segment. So it’s a positive approach that we are having and we expect the same in the market," says Dutta.