The Nawab jacket is an example of Indian luxury lifestyle influencing a global brand—what is its significance in today’s luxury world?
The luxury market landscape is challenging and exciting for brands that have a presence in India. Our Nawab collection is designed keeping the Indian gentleman in mind, he who appreciates tradition and has an eye for contemporary style and luxury. The collection fuses the two worlds of Indian heritage and Italian tailoring for modern-day royalty. From classic suits to Nawab jackets, each piece in the collection offers unmatched tailoring and a feeling of luxury.
What does a product like this mean for the Indian consumer?
It represents the pride of being able to wear a traditional garment revisited by an Italian brand, characterised by an important and long-lived mastery in combining high quality and modernity. Indian men have a growing interest in Western styles offering a bigger opportunity for international brands, whilst they place great attention on how they dress... Marked by a fusion of heritage and modernity, each garment evolves into a delightful hybrid of two distinct cultures. The sartorial spirit of Italian fashion is aptly applied and reinterpreted through the lens of Indian tradition, settling into a stylistic equilibrium. We strive for a successful reinterpretation of the Nawab year after year adding new fabrics, styles and colours to our collection. This is our interpretation of a piece of Indian formal clothing. We have added our own take — for instance, adding a sporty twist by making it in linen.
For the first time, our current collection introduces a Diagonal Placket and four new styles in opulent materials ranging from wool to cashmere to luxurious blends of silk.
How has Canali captured the essence of Indian design in a modern way?
The Canali Nawab has been our successful innovation in India due to multiple factors. We have succeeded in combining the Italian tailoring tradition with the stylistic features of a secular garment, reinterpreting it with light and precious fabrics and shapes, typically Italian. The Nawab was not a one-time capsule collection. It is a long-term dedicated project that has become a hallmark of our India market ensuring round the year availability of this special style at our stores for the past 10 years.
We have constantly reinterpreted and updated the Nawab collection, whilst making sure to provide a wide range of fresh seasonal Nawab designs to our customers. Over the years we have introduced new styles and silhouettes such as Nawab Suits, Jackets, Sleeveless Nawab and the latest Diagonal Placket as part of the 10th anniversary collection. The quintessential Nawab silhouette makes for a very versatile garment that works for formal black-tie events to Indian traditional functions, celebrations like weddings.