New-age Ayurveda arrives with de-stress gummies and tablets

Human wellness is best exemplified as an integrated model of care involving physical, intellectual, emotional, social, spiritual, and environmental. Faced with a stressful lifestyle, people are increasingly turning to alternate medicine for solutions to stress-related health issues. In this quest, Ayurveda provides a safe option for wellness, as it embraces a balance between living beings and their environment.

India's Ayurvedic products market is currently estimated at ₹57,450 crore and is projected to double in size by 2028. Ayurvedic products are growing due to rising demand for natural and herbal products in both domestic and global markets, as well as an increasing number of ayurvedic medical practitioners. The Centre’s AYUSH initiative is also raising awareness. Demand for Ayurvedic products is projected to grow at a CAGR of 15% until FY28.

RPSG's foray into new-age Ayurvedic products for the modern lifestyle with Three60 helps separate the grain from the chaff in the Ayurvedic space, offering products that have no side-effects associated with allopathic medicines on the human body.

Two new RPSG products under its fast-growing wellness category—De-Stress & Chill Gummies and De Stress & Focus Tablets—take the ancient wisdom of Ayurveda, extensive research, and rigorous clinical trials to demonstrate efficacy.

The first product, De-Stress & Chill Gummies, has been formulated using saffron, ashwagandha, and lavender. The gummies calm the mind, improve mood, and reduce anxiety.

In the fast-paced world, most people face elevated cortisol levels, stress, and anxiety. Although cortisol is an essential hormone for managing stress, prolonged elevated levels can be harmful to humans. Aswagandha is known to reduce and balance cortisol levels. The gummies use KSM-66 Ashwgandha, an active and effective derivative of the herb. Ayurvedic and Unani medicine systems of India have used it as an adaptogen for thousands of years. An adaptogen essentially increases the ability of a person to resist, adapt, or become resilient in nonspecific ways to biological, physical, or chemical stressors.

The second ingredient, saffron, is known to reduce anxiety. It contains chemicals that alter mood, kill cancer cells, decrease swelling, and act as antioxidants. One of the most expensive spices in the world, saffron is used for depression, anxiety, Alzheimer’s disease, menstrual cramps, premenstrual syndrome (PMS), and many other conditions. The third product, lavender extract, is extensively used to calm the mind. Studies have reported that lavender extract may be beneficial for a variety of conditions, including insomnia, alopecia (hair loss), anxiety, stress, and post-operative pain. Lavender is also being studied for its antibacterial and antiviral properties. The three ingredients are formulated into gummies, a fun and easy way to consume daily.

The De-Stress & Focus Tablets contain doses of enXtra, KSM-66 Ashwagandha, and blueberry to boost concentration and sharpen memory. The product does not use caffeine, which is known to be habit-forming and addictive. Blueberry is among the best known superfoods. The berry helps lower blood pressure, prevent heart disease, improve memory, and aid in exercise recovery. Blueberries have one of the highest antioxidant levels of all common fruits and vegetables, which fights ageing and cancer.

The combination of ingredients for both products is unique and distinguishes them in an overcrowded market.