What’s new in Tata Neu? How it differs from Jio, Amazon
Tata Digital's latest offering, an all-in-one SuperApp has been launched with all the firepower of Tata brands, around 2,500 offline stores and an already-tapped consumer base of 120 million users, Tata Neu has positioned itself as a serious challenger to the likes of Amazon, Reliance Jio, Paytm, and Flipkart.
The mobile app, pioneering the model followed by China's WeChat and Alibaba, promises to bring all consumer-facing services, businesses and products under one roof. Payments of utility services, paying of bills, buying medicines, shopping for clothes and gadgets, booking flights and hotels, and food delivery -- you can do all of this in Tata Neu.
What’s on offer at Tata Neu?
1) When you download and sign up on Tata Neu, you can order groceries from BigBasket, get a test from 1mg, book a stay at an IHCL hotel, buy electronics from Croma, order a meal on Qmin, style up your wardrobe with Tata CLiQ and Westside and book a flight on Air Asia.
2) Users can win perks and privileges, which can be earned by using different services and buying Tata products. For payments, one can make in-store purchases and pay other utility bills using Tata Pay.
3) With Tata Pay, one can also make payments across multiple tata brand apps, websites and in-store using NeuCoins, cards, UPI, EMI, etc. Payments in local stores, theatres, chemist shops or any other store can also be made using a QR code.
4) Like Paytm, Google Pay or PhonePe, users can pay electricity, mobile, DTH, broadband bills, and recharges too. Using Tata Pay UPI, they can send money to anyone who has a bank account.
When it comes to competition, let's look at how Tata Neu differentiates itself from other players in the online game.
Tata Neu: Bigbasket for grocery shopping, Croma for electronics, Tata Cliq and Westside for clothing shopping, Tata Pay UPI for digital payments, 1mg for e-pharmacy and AirAsia, Indian Hotel Company for tour & air travel bookings.
Reliance Jio: JioMart, Milkbasket for groceries, Reliance Digital for electronics, Ejio, JioMart, Urban Ladder, ZivaMe for e-commerce, JioMoney for digital payments, Netmeds for e-pharmacy. The company does not offer travel and hotel booking services via its platforms.
Amazon India: Amazon Pantry, Amazon Fresh for grocery delivery, Amazon.in for electronics, e-commerce, and travel, Amazon Pay for digital payments, Amazon Pharmacy for e-pharmacy. Amazon also offers tour and travel booking services on its platform.
Paytm: Paytm Mall for grocery, electronics, e-commerce shopping, Paytm for digital payments and tour & travel. Paytm has not jumped into the e-pharmacy space.
Flipkart: PhonePe for digital payments, Flipkart for grocery, electronics, and clothing shopping. The Walmart-owned e-comm giant has so far not jumped into the e-pharmacy space.
So, what's New in Tata Neu?
Tatas want to keep users hooked to their brands so they are offering reward points, termed as NeuCoins (especially to attract a younger audience) similar to Flipkart's SuperCoins or Cred's CredCoins. 1 NeuCoin is equal to ₹1, which you can spend anywhere -- for buying clothes, paying bills or making payments. Plus, it has an upcoming feature called NeuPass on the app, which will help users better utilise these NeuCoins.