Tata CLiQ Luxury and HSBC hosted The Luxe Life: Edition 3 to explore the future of luxury
Tata CLiQ Luxury, India’s premier luxury lifestyle platform, and HSBC hosted ‘The Luxe Life: Edition 3’ in association with Vogue Business on January 17, 2023, at The Taj Mahal Palace, Mumbai. The Luxe Life: Edition 3 brought together luxury thought leaders and creators to deep dive into the future of luxury and Slow Commerce through the lenses of technology, sustainability, and innovation.
Programming and schedule:
The event kicked off on a high note with a welcome address from Pratik Pal, Chief Executive Officer, Tata Digital, Tata Sons and a keynote address from K Ananth Krishnan, Chief Technology Officer, Tata Consultancy Services. This was followed by an exclusive line-up of sessions wherein renowned leaders such as PLATFORMe's Gonçalo Cruz, Authentic Brands Group’s Henry Stupp, Tata Sons Brand Custodian Harish Bhat, TCS Extended Reality (XR) Lab’s Dr. Ashok Maharaj, designers Anita Dongre and Masaba Gupta, BCG’s Abheek Singhi, Meta’s Meghna Apparao, and others share their perspectives as they explored new ideas, trends such as Slow Commerce and sustainability, luxury and metaverse, technology shaping the luxury industry, understanding the new luxury customer, futureproofing one’s business in the Web 3 age, and more.
Commenting on The Luxe Life: Edition 3, Gitanjali Saxena, Chief Business Officer, Tata CLiQ Luxury, said, “The Luxe Life is Tata CLiQ Luxury's flagship property and an ongoing review of India's ever-evolving luxury landscape. After the success of the previous two virtual editions, we were delighted about our first on-ground event, which turned out to be a big success. The Luxe Life: Edition 3 included insightful panel conversations with luxury thought leaders from India and across the world, with a focus on technology, and its impact on the consumption of luxury in India.”
Experiences curated at the event by partners:
Tata CLiQ Luxury partnered with marquee global luxury brands across different sectors to curate this unique event.
HSBC, the title partner for the event had an exclusive lounge that offered guests a platform to interact one-on-one with industry stalwarts. To enhance the entire lounge experience, the brand also had a sensorial engagement activity where attendees could engage in a bespoke perfume blending experience and also get their perfume bottles engraved.
Showcasing the world of luxury in cocktails, Diageo India brought alive world class drinking experiences via their reserve brands. The Singleton Bar allowed attendees to go on a journey of delicious discoveries with the Singleton 15 YO and 18 YO, each adding unique notes to a customizable cocktail experience. The Tanqueray experience was truly sensory as consumers sipped on delicious cocktails that could easily be described as a garden in their glass. To add to the immersive experience, there was also a DIY candle station where guests could blend top fragrance notes of Tanqueray Gin onto pre-infused signature citrus fragrances as they added botanicals on top creating their very own Tanqueray inspired candle.
The Luxe Life: Edition 3 also had a Mercedes-Benz installation unveiled at the event in collaboration with artist Shilpa Chavan, a.k.a. Little Shilpa which reflected the brand's core driving pillars. This sculpture has been made by repurposing Mercedes-Benz hubcaps that envelope the central figure in a fluid form, reinforcing a human connection. The artist places them in conversation with dynamic, vivid shapes that convey “Desire for the Extraordinaire”.
Mercedes-Benz also created a Magical Garage to represent their objective of creating desire through innovative technologies in order to offer customers an exclusive and seamless driving and comfort experience that will delight all senses.
The Luxe Life Gallery:
At the event, Tata CLiQ Luxury curated The Luxe Life Gallery, which gave the guests an audio-visual experience of the brand ethos and enlightened viewers with the unique story and milestones that the brand has achieved over the years. It shed light on the brand's journey of thoughtful luxury based on Slow Commerce principles and how that has translated into the various initiatives undertaken. It also featured the Circular Packaging Program, an endeavour from the brand to achieve green goals, as well as provided a glimpse of the first two digital editions of The Luxe Life.
Premiere of India on the Move:
Apart from curating this gallery, Tata CLiQ Luxury also premiered ‘India on the Move’ film, a special documentary that explored what India is thinking, feeling, and consuming. It features 44 prominent voices across the country sharing inspiring stories of hope, optimism, and beauty.
Entertainment:
An entertainment experience was curated to conclude The Luxe Life: Edition 3. From the iconic 'Ha dance' sample for Kenzo in 1991 to Total Freedom's viral work for Thierry Mugler in 2020, the music curated by Bhavishyavani Future Soundz explored the rise of well-known DJs and producers scoring luxury runway shows and fashion films from the 1960s to the present and the future.
Learn more about The Luxe Life: Edition 3 here: https://luxury.tatacliq.com/luxelife3
Articles under 'Fortune India Exchange' are either advertorials or advertisements. Fortune India's edit team or journalists are not involved in writing or producing these pieces.