During a panel discussion on the 'Gen-Z Economy' at Fortune India 40Under40 Awards in Bengaluru on Friday, experts discuss how marketers are going all out to innovate for Gen-Z, and how this generation is distinct in terms of preferences and consumption habits. They also speak at length about how organisations are changing to attract more Gen-Zs into their workforce.
The guests include C.K. Venkataraman, managing director, Titan Company; Hemant Malik, divisional chief executive, foods business, ITC; Manish Tiwary; country manager India, consumer business, Amazon India; and Shruti Shibulal, CEO & director, Tamara Leisure Experiences.
Venkataraman says as long as organisations are able to offer them roles that are distinctive, the organisation would be in a good space. Manish Tiwary says GenZ wants to work with companies they feel proud about and be able to associate with. Shibulal of Tamara Leisure talks about “purpose” as one of the driving forces that connect organisations with GenZ employees. Hemant Malik of ITC says organisations need to continually learn from what GenZ is expecting from them.