In 1983, one of the most iconic cars in India’s automobile history, the Maruti 800, was launched and it went on to become the most coveted consumer product in the country. Decades later, the tiny Maruti car has been retired but its manufacturer, Maruti Suzuki India, still remains the country’s largest selling car maker. It has sold more than 20 million cars in India over the past three decades.
In all this time, the automaker has fended off competition from both local and foreign players to keep the top spot. Now, with smart pricing and expansion in portfolio, the company is trying to shed its image of being a no-frill car maker. Our cover story takes a look at Maruti Suzuki’s efforts to thrive in the new age.
Separately, there is a story on Metro Cash & Carry India, the largest organised wholesaler in India by revenue, and how it hopes to turn profitable with a revamped strategy.
There is also a story on former Cisco head John Chambers. who has entered India’s nascent cybersecurity market through its investment in Lucideus.
Deputy editor Ashish Gupta, and Senior editor Debabrata Das, and senior asst. editor Arnika Thakur discuss this and more from the October issue.
The Fortune India August 2018 issue is on stands. Subscribe here