His clients include international design houses Kenzo and Armani. Scion of three generations in the textile business, Jain smiles when told that his nondescript store, Maharani Art Exports, near the clock tower in downtown Jodhpur, Rajasthan, is frequently referred to as a hidden gem in world fashion. “I have no desire to be better known,” says Jain. “I am here to serve and select the best fabric and handwork for my customers and clients.” His store is a treasure house of fabric: Everything from the patchwork quilts of the region to delicate cottons and mulmuls, to intricate knitwear and precious pashmina shawls. There is little that Jain cannot pull out on demand.