Rishabh Chokhani, a second-generation entrepreneur of his family has successfully created a global business of organic food products that went from just $3 million in revenue in 2018 to $24 million in 2020. His brainchild, Naturevibe Botanicals is a byproduct of his passion towards fitness and clean eating. Owing to his personal transformation from fat to fit, he realized that he wanted to motivate others too—to adopt a healthier lifestyle.
While diving deep into the world of organic food products, he saw a huge demand for organic, non-GMO products in the West. Grabbing the opportunity, his Mumbai-based startup started selling organic health products like superfoods (wheatgrass and chia seeds), Ayurveda capsules, essential oils, spices and grains, and culinary items like saffron and coconut flour in the U.S. market. Not long ago, the trend of a healthy, nutritious lifestyle and consumption of organic botanicals over the conventionally-produced herbs started in India. This is when Naturevibe Botanicals expanded its operations in India.
The force behind such tremendous growth, Rishabh Chokhani was determined to educate people about the power of botanicals and made sure to supply quality organic products at reasonable prices. He gauged the significance of the ecommerce business, and hence decided to take his entire business online while establishing a strong foothold in the offline retail market. Taking his brands online has not only helped the young entrepreneur to expand the reach of the products but has also brought out a millionaire in Rishabh Chokhani.
His brilliant work has been recognised and acknowledged by the media extensively across the U.S. and India. His venture has been awarded the ‘Best Quality Manufacture of Organic Products in India’ by Global Choice Awards 2019 and Best Emerging Organic Health & Nutrition Herbal Products Manufacturers and Exporters 2019 by India Leadership Awards 2019.
A visionary and a leader, Rishabh now aims to expand the brand in Australia and the United Kingdom.