Barely months after taking off, the innovative health-tech startup, Vieroots Wellness Solutions is not only clocking in significant revenue, but making many investors and peers sit up and notice what is unique about this new disrupter in the healthcare industry.
It is not easy to innovate or disrupt in the healthcare industry. Healthcare delivery is based on a very specialized body of knowledge, with very few people like doctors and researchers privy to the kind of innovations that can disrupt in healthcare.
The Covid-19 pandemic has changed this somewhat. From the World Health Organization to national health regulators, to hospitals, to doctors, all have been caught on the wrong foot during the pandemic’s various stages, with their predictions often proving wrong.
Vieroots Wellness Solutions has been a health-tech startup conceptualized much before the pandemic, but it was launched after the lockdown ended. While most new healthcare startups postponed their launch plans, Vieroots hit the ground running, without waiting for the pandemic to cease.
Vieroots is the brainchild of noted wellness evangelist, biohacker, transformational life coach, and author, Sajeev Nair. He has been active in the wellness industry, having promoted a hospital and a supplement company, among other ventures. Sajeev Nair has also been one of India’s most accomplished biohackers, which resulted in his recent book, ‘The Making of a Superhuman’.
Unlike many peer startups, Vieroots is not giving away anything free to garner mindshare, or selling its products in an unsustainable way to attract valuations. Vieroots has focused from day one on unique yet pragmatic products that can click with customers who are interested in taking charge of their health. This has resulted in natural sales momentum for its products.
No other company in India is offering a service like EPLIMO, and even in the Western world, there are only a few firms offering comparable services that bridge a crucial gap in healthcare delivery.
For instance, the so far identified co-morbidities including advanced age and lifestyle diseases still cannot explain fully all the complications and deaths in Covid-19. Also, management of such lifestyle diseases has so far been not up to the mark, which is seen in these diseases killing more people annually than Covid-19.
Modern medicine’s biggest folly is that it has failed since the last 17 years, to take its own research in human genetics seriously. Despite the initial euphoria of the successful Human Genome Project in 2003, as well as the rapid strides that genetic researchers have achieved since then in unravelling the genetic roots of almost all non-infectious diseases, modern medicine has failed miserably in adopting it.
Big Pharma and their paid-for research continue to control the industry. They have daily medicines to manage every lifestyle disease, but never to cure completely. Thus each patient becomes a customer for life. This model suits Big Pharma, as there are only fewer drug molecules to be mass produced in the scale of billions of dosages.
Genetic research, however, is now capable of predicting whether any person can develop any disease among hundreds of common diseases, so that preventive precautions can be taken. But this has few takers in mainstream medicine, as then it becomes preventive medicine, which if widely adopted will result in lesser number of patients and medicines.
But innovation can’t be stifled for long, and that is what has happened with the launch of EPLIMO by Vieroots Wellness Solutions. EPLIMO delivers a set of Personalized Epigenetic Lifestyle Modifications for each individual so that by adopting it he or she can effectively prevent any susceptible lifestyle diseases like diabetes, hypertension, heart disease, stroke, cancer, dementia, Alzheimer’s, Parkinson’s, arthritis etc. As these are co-morbidities of infectious diseases like Covid-19, EPLIMO also helps in preventing complications of infectious diseases.
Deployed to customers as a smartphone app, EPLIMO takes its inputs for personalization from two sources – a metabolic questionnaire, and a Genetic Susceptibility Test called VieGenome that can reveal genetic chances for developing any among 200 common lifestyle diseases.
These two results are combined and analyzed using Artificial Intelligence powered algorithms to come up with Personalized Epigenetic Lifestyle Modifications for each individual, by way of diet, fitness regimes, supplements, relaxation techniques etc. These modifications are epigenetic in nature, which means they can even overcome genetic susceptibilities for diseases.
Vieroots has also launched several research based nutritional supplements, prime among which is Thoughtbiotics, a unique family of Gut-Brain Synergizers for improving mental powers like focus, relaxation and memory through time-tested herbs that work the Gut Brain Axis.
Vieroots’ rapid success post its launch is also due to a unique marketing platform, developed under Vieroots’ CEO Aditya Narayan’s leadership. It is a fully digital Work-From-Home platform, called WOHO, using which anyone can use the diverse set of content produced by the company to market its products.