Legacy fashion players have their task cut out in an era where a plethora of digital fashion brands are ruling the roost by being trendier and in sync with Gen Z and millennials.
Shopper addition will continue to be at the heart of future e-retail growth. India's online shopper base is estimated to increase to 400-450 million by 2027, say analysts at the firm.
With the festive season imminent, e-commerce majors are geared towards luring customers with massive discounts and schemes—with expected sales of $4.8 billion in the first week of the festive season.
Tata Digital—which picked up a majority stake in BigBasket last month—named Mukesh Bansal, co-founder and CEO of the Bengaluru-based health and wellness startup, as its president.
While the government says e-commerce firms can resume delivery of non-essential items from April 20, a surge in the number of Covid-19 cases in the past week could stop consumers from shopping online.
While the space has attracted niche players, competition from larger companies like Flipkart and Amazon has led to the death of several fashion platforms. The latest on the list is Jabong.
Amazon India’s smooth ride may have faced a bump in the form of the revised e-commerce norms, but the company has taken it in its stride and is aggressively courting new customers.