Subscription as a service: The Netflix playbook
Netflix’s story of pivoting from a DVD-by-mail service to a subscription model for the service, then to streaming over the Internet, and now to a full-fledged TV network played out in just a decade.
Netflix’s story of pivoting from a DVD-by-mail service to a subscription model for the service, then to streaming over the Internet, and now to a full-fledged TV network played out in just a decade.
Balalji Telefilms group CEO Sunil Lulla believes the scope for growth in the OTT space is immense.