POWERFUL WOMEN
39
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Ritu Kumar,
Founder, Ritu Kumar Designage: 71
It is hard to find a celebrity who has not walked the ramp in a Ritu Kumar ensemble, but India's best-known designer is not taking it easy yet. As Indians become more fashion-conscious, Kumar is expanding her business to tier II and tier III cities with a lower price point and a semi-ethnic accent. Last year, Kumar also participated in the Who's Next exhibition in Paris to increase the brand's outreach in the European market. After bagging a Rs 100 crore investment from Everstone Capital last year, Kumar unveiled a strategy to increase her retail outlets from 36 to 86 in four years. She also plans to increase e-commerce’s share in sales from the current 5% to over 20% in the next three years. Kumar continues to partner the government in promoting Indian weaving and textiles.
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