Bata rises 7% on possible partnership with Adidas
Through the partnership, the company is reportedly looking forward to catering to a wide range of customers ranging from budget-conscious consumers to premium consumers.
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The patriotism economy
Patriotism is fuelling consumers both in India and China. But it is doing so in different ways.
Why most Indians purchase counterfeits
A look at the factors that influence such choices, based on a recent study.
Get back on your feet
Five pairs of shoes that could help with your fitness regimen
‘My focus was on preparing a game plan’
Thomas says his experience in the first 100 days as the MD of Adidas India was like a coach of any sporting team.
Sportswear: Skechers eyes 2nd position in India
Skechers is going to ramp up its presence on the accessories and apparel front and increase focus on women’s and kids’ segments.
Why Adidas is cool again
Four years on from a traumatic corporate fraud, Dave Thomas has big plans for the iconic sportswear brand in India
