Indian whisky’s lessons from Japan’s new rules
Innovation is all very well—for instance sourcing from multiple places and creating a new blend—but the product has to be authentic. And authenticity can only come by emphasising location.
Innovation is all very well—for instance sourcing from multiple places and creating a new blend—but the product has to be authentic. And authenticity can only come by emphasising location.
The chief blender of Suntory talks about his special blend which was recently launched in India by the company along with its most popular Japanese whiskies Yamazaki and Hibiki, and craft gin Roku.