Pricing is not the way we want to win: Kishore Biyani
Fonterra Future Dairy, a JV between the Future Group and New Zealand’s Fonterra, wants to win a cluttered market through innovation and localisation, and not just aggressive pricing.
Fonterra Future Dairy, a JV between the Future Group and New Zealand’s Fonterra, wants to win a cluttered market through innovation and localisation, and not just aggressive pricing.