Acceleration in health and wellness trend; awareness of millets: Tata Consumer
Consumers love certain products but are seeking healthier alternatives without compromising on taste, says Tata Consumer Soulfull CEO Prashant Parameswaran.
Consumers love certain products but are seeking healthier alternatives without compromising on taste, says Tata Consumer Soulfull CEO Prashant Parameswaran.
Though people in rural areas still prefer to have bajra or jowar roti or even ragi, none of the large food companies have found it lucrative enough to launch branded jowar or bajra atta.