POWERFUL WOMEN
5
Prev Rank: 14
Renu Sud Karnad,
Managing director, HDFCage: 68
The housing finance giant is the largest
mobiliser of retail deposits in India,
with outstanding deposits worth ₹1,32,324
crore as on March 2020. And like many
other sectors, the Covid-19 pandemic severely
impacted real estate, which was already
witnessing a slowdown. HDFC turned its
focus towards affordable housing in tier 2
towns and below by amplifying the benefits
of the Pradhan Mantri Awas Yojana (PMAY)
scheme. Dedicated teams, across the country,
conducted extensive workshops and set up
help desks to educate property developers
and their sales staff, and prospective salaried
borrowers too. In the past year, HDFC has
assisted almost 100,000 families under
PMAY—while cumulatively, since December
2015, about 200,000 families have been
helped. While the lockdown brought business to a near standstill, disbursements in
June and July saw month-on-month jumps
of 68% and 81%, respectively. Despite the
increased volumes, there has been no let-up
in HDFC’s diligence and prudence.
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